Common small business telecom mistakes

Telecommunication is the backbone of a successful business. For a smaller company, there are an ever-expanding range of communication tools available - and making the right decisions can actually make a big difference in your business's long-term profitably. In fact, according to the NSW Chamber of Business, spending on telecommunication is one of the biggest cost elements in running a small business, after staff and direct input costs.

However, there are a few mistakes that small businesses can make. Here are some of the most common, and how your company can steer well clear of them. 

Not changing with the times

Technology is always changing. Is your business up to date?Technology is always changing. Is your business up to date?

More than any other enterprise, small businesses need to be flexible, adaptable and able to change with the times. However, any company can make the mistake of falling into a familiar pattern that might not suit the track that the company is taking - and it could be costing more than you realise.

There are so many different and varied ways you can keep in touch - and small businesses are in the opportune position to make use of more mobile technology. Staff can now do their work on the move more than ever with smartphones and tablets, and many of the apps on these devices are free or come at just a fraction of the cost of traditional computer software. In fact, according to the 2013 SmartCompany Business Technology survey, tablet adoption increased from 23 per cent in 2012 to 30 per cent in 2013. 

Using the wrong strategy

It's easy to get tied up in the latest technology - but is it actually helping your business? It's important to take a look at how they are going to address your communication needs. Unless you and your staff are always travelling or meeting clients, every member of staff might not need a mobile phone for everyday operations. In the end, cutting down on the number of phones you use can help save you money on your mobile plan. 

Not getting the best deal 

Given that 96 per cent of companies in Australia are SMEs - according to the Federal Treasury -  mobile providers are having to change and update their offerings. It means that your business could be left with an outdated plan that no longer suits its needs. Examine past mobile bills to get an idea of your company's calling patterns. Are you spending more on long-distance calls, or local? Do you need more mobile data to access important documents in meetings outside the office?

It can be difficult to stay up to date with the latest plans on offer, which is why the free switching services of Make It Cheaper can be a big help. Our team of experts can compare mobile plans and help you either move to a different package with your current provider, or shift to a new plan entirely - whatever works best for your business! 

Posted by Jeremy Elliott